Association Vision offers an experienced team of experts in public relations, publishing, and marketing to meet client needs. Each executive has many years of experience in association communications with multiple organizations. This provides a depth and breadth of expertise to meet the unique communication needs of associations.

Al Rickard, CAE
President

Al Rickard is a Certified Association Executive (CAE) with 23 years of experience in communications, marketing, publishing, public affairs, and association management. He launched Association Vision in 2000 following a long career as an association executive. Rickard is well-connected in the association community and has been personally involved in many high-profile communication projects, including the 2004 merger of the American Society of Association Executives (ASAE) and The Center for Association Leadership. Read more

Alexandra M. Walsh
Senior Account Executive

Alexandra Walsh is an experienced, senior-level public relations professional who has helped to craft the image of dozens of associations through publications and public relations in her 26-year communications career in Washington, DC. From Capitol Hill to Wall Street, to the media and the public, to the defense industry and the arts community, she has communicated association policies and messages and promoted their programs and products. Read more

Debra Bass
Public Relations and Publishing Consultant

Debra Bass offers more than 25 years of experience in working with small, medium, and large for-profit and non-profit organizations. She is a highly skilled communications professional who enjoys tackling tough problems and developing innovative solutions. Bass is results-oriented and is skilled at meeting goals, even on a small budget. Read more

Colleen Forshey Morrison
Public Relations Consultant

Colleen Forshey Morrison brings years of experience in public relations and marketing communications to Association Vision. With an expertise in non-profit communications, Morrison has managed nationwide education initiatives, overseen conference and trade show media relations, and built programs to support membership objectives. Read more

Jane Blume
Publishing Consultant

With 22 years of experience in association communications, Jane Blume (formerly Jane Schultz) offers a diverse combination of expertise. Her talents include exceptional writing, editing, and publication management experience. Throughout her career, she has created attention-grabbing magazines, newsletters, brochures and a variety of other print publications. Read more

John T. Adams III
Publishing & Marketing Consultant

John T. Adams III has more than 25 years of experience in association communication and is skilled in conducting publishing audits, marketing research, writing seminars, and other programs. For 16 years, Adams headed the publishing program for the Society for Human Resource Management, including its flagship publication, HR Magazine. During that time he grew publishing revenues to $8 million. Read more

Diane Walden
Marketing Consultant

Diane Walden offers more than 20 years of experience in the for-profit and non-profit arenas. Her breadth of experience provides a seasoned perspective in working with organizations, as well as a sophisticated understanding of what it takes to successfully serve clients. She is a highly skilled communicator, strategic thinker, and creative problem solver. Read more

Jay L. Schiavo, CAE
Marketing Consultant

Jay L. Schiavo, CAE, is a former association executive with more than 20 years of experience in membership, marketing, and customer service in trade and professional groups. His major accomplishments include building a membership department and doubling membership in nine years, creating a centralized marketing agency, and opening one of the earliest customer service call centers in an association environment. Read more

Carole Thieme
Design Consultant

Carole Thieme is a skilled designer and artist known for providing exceptional design for association and corporate identity projects, logos, magazines, newsletters, brochures, and more. She provides excellent value for her services and has a reputation for being extremely prompt and responsive on all projects. Read more