Association Vision offers an experienced team of experts in public relations, publishing, and marketing to meet client needs. Each executive has many years of experience in association communications with multiple organizations. This provides a depth and breadth of expertise to meet the unique communication needs of associations.

Al Rickard, CAE
President

Al Rickard is a Certified Association Executive (CAE) with more than 30 years of experience in communications, marketing, publishing, public affairs, and association management. He launched Association Vision in 2000 following a long career as an association executive. Rickard is well-connected in the association community and has been personally involved in many high-profile communication projects, including the 2004 merger of the American Society of Association Executives (ASAE) and The Center for Association Leadership. Read more

Alexandra M. Walsh
Vice President

Alexandra Walsh is an experienced, senior-level public relations professional who has helped to craft the image of dozens of associations through publications and public relations in a career that spans more than 30 years in Washington, DC. From Capitol Hill to Wall Street, to the media and the public, to the defense industry and the arts community, she has communicated association policies and messages and promoted their programs and products. Read more

Audrey R. Rothstein, CAE
Communication Consultant
 

Audrey R. Rothstein is a Certified Association Executive (CAE) with more than 25 years of experience in communications, publishing, marketing, and association management. She has led integrated communications programs at both professional societies and trade associations. She is known for her creativity and her ability to leverage communications initiatives to maximize results. Read more

Mike Derda
Advertising Director

Mike Derda has more than 30 years of experience in executive sales management with three major publishing companies – Penton Media, The Aberdeen Group, and Vance Publishing. He is skilled at establishing long-term relationships with advertisers and helping them achieve their marketing objectives through advertising. Read more

Diane Griffin
Advertising Manager

Diane Griffin has more than 25 years of experience selling advertising for many of the top magazines in the association and meetings industry. She is known for her personable, outgoing style and creative approach to developing sales and marketing opportunities for clients. Read more

Sallie S. Hyman
Communication Consultant

Sallie S. Hyman is an accomplished freelancer who writes on business and hospitality industry topics and has authored two books. She is a practicing veterinarian who operates her own business and now devotes more of her time to pursue her interest in writing and communications. Read more

Carole Thieme
Design Consultant

Carole Thieme is a skilled designer and artist known for providing exceptional design for association and corporate identity projects, logos, magazines, newsletters, brochures, and more. She provides excellent value for her services and has a reputation for being extremely prompt and responsive on all projects. Read more

Ryan Rickard
Publishing Associate

Ryan Rickard is a technology, production, and editorial expert who identifies new online marketing opportunities, manages advertising production for several magazines, provides editorial support, and conducts special projects. Read more