| Meet
the Team
Association Vision offers an experienced team of experts
in public relations, publishing, and marketing to meet client
needs. Each executive has many years of experience in association
communications with multiple organizations. This provides
a depth and breadth of expertise to meet the unique communication
needs of associations.
Al Rickard, CAE
President
Al Rickard is a Certified Association Executive (CAE) with
23 years of experience in communications, marketing, publishing,
public affairs, and association management. He launched
Association Vision in 2000 following a long career as an
association executive. Rickard is well-connected in the
association community and has been personally involved in
many high-profile communication projects, including the
2004 merger of the American Society of Association Executives
(ASAE) and The Center for Association Leadership. Read more
Alexandra M. Walsh
Senior Account Executive
Alexandra Walsh is an experienced, senior-level public
relations professional who has helped to craft the image
of dozens of associations through publications and public
relations in her 26-year communications career in Washington,
DC. From Capitol Hill to Wall Street, to the media and the
public, to the defense industry and the arts community,
she has communicated association policies and messages and
promoted their programs and products. Read more

Debra Bass
Public Relations and Publishing Consultant
Debra Bass offers more than 25 years of experience in working
with small, medium, and large for-profit and non-profit
organizations. She is a highly skilled communications professional
who enjoys tackling tough problems and developing innovative
solutions. Bass is results-oriented and is skilled at meeting
goals, even on a small budget. Read more
Colleen Forshey Morrison
Public Relations Consultant
Colleen Forshey Morrison brings years of experience in
public relations and marketing communications to Association
Vision. With an expertise in non-profit communications,
Morrison has managed nationwide education initiatives, overseen
conference and trade show media relations, and built programs
to support membership objectives. Read more
Jane Blume
Publishing Consultant
With 22 years of experience in association communications,
Jane Blume (formerly Jane Schultz) offers a diverse combination
of expertise. Her talents include exceptional writing, editing,
and publication management experience. Throughout her career,
she has created attention-grabbing magazines, newsletters,
brochures and a variety of other print publications. Read more
John T. Adams III
Publishing & Marketing Consultant
John T. Adams III has more than 25 years of experience
in association communication and is skilled in conducting
publishing audits, marketing research, writing seminars,
and other programs. For 16 years, Adams headed the publishing
program for the Society for Human Resource Management, including
its flagship publication, HR Magazine. During that time
he grew publishing revenues to $8 million. Read more
Diane
Walden
Marketing Consultant
Diane Walden offers more than 20 years of experience in
the for-profit and non-profit arenas. Her breadth of experience
provides a seasoned perspective in working with organizations,
as well as a sophisticated understanding of what it takes
to successfully serve clients. She is a highly skilled communicator,
strategic thinker, and creative problem solver. Read more
Jay L. Schiavo, CAE
Marketing Consultant
Jay L. Schiavo, CAE, is a former association executive
with more than 20 years of experience in membership, marketing,
and customer service in trade and professional groups. His
major accomplishments include building a membership department
and doubling membership in nine years, creating a centralized
marketing agency, and opening one of the earliest customer
service call centers in an association environment. Read more
Carole Thieme
Design Consultant
Carole Thieme is a skilled designer and artist known for
providing exceptional design for association and corporate
identity projects, logos, magazines, newsletters, brochures,
and more. She provides excellent value for her services
and has a reputation for being extremely prompt and responsive
on all projects. Read more

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