| Meet
the Team
Association Vision offers an experienced team of experts
in public relations, publishing, and marketing to meet client
needs. Each executive has many years of experience in association
communications with multiple organizations. This provides
a depth and breadth of expertise to meet the unique communication
needs of associations.
Al Rickard, CAE
President
Al Rickard is a Certified Association Executive (CAE) with
more than 30 years of experience in communications, marketing, publishing,
public affairs, and association management. He launched
Association Vision in 2000 following a long career as an
association executive. Rickard is well-connected in the
association community and has been personally involved in
many high-profile communication projects, including the
2004 merger of the American Society of Association Executives
(ASAE) and The Center for Association Leadership. Read more
Alexandra M. Walsh
Vice President
Alexandra Walsh is an experienced, senior-level public
relations professional who has helped to craft the image
of dozens of associations through publications and public
relations in a career that spans more than 30 years in Washington,
DC. From Capitol Hill to Wall Street, to the media and the
public, to the defense industry and the arts community,
she has communicated association policies and messages and
promoted their programs and products. Read more

Audrey R. Rothstein, CAE
Communication Consultant
Audrey R. Rothstein is a Certified Association Executive (CAE) with more than 25 years of experience in communications, publishing, marketing, and association management. She has led integrated communications programs at both professional societies and trade associations. She is known for her creativity and her ability to leverage communications initiatives to maximize results. Read more
Mike Derda
Advertising Director
Mike Derda has more than 30 years of experience in executive sales management with three major publishing companies – Penton Media, The Aberdeen Group, and Vance Publishing. He is skilled at establishing long-term relationships with advertisers and helping them achieve their marketing objectives through advertising. Read more
Diane Griffin
Advertising Manager
Diane Griffin has more than 25 years of experience selling advertising for many of the top magazines in the association and meetings industry. She is known for her personable, outgoing style and creative approach to developing sales and marketing opportunities for clients. Read more

Sallie S. Hyman
Communication Consultant
Sallie S. Hyman is an accomplished freelancer who writes on business and hospitality industry topics and has authored two books. She is a practicing veterinarian who operates her own business and now devotes more of her time to pursue her interest in writing and communications. Read more
Carole Thieme
Design Consultant
Carole Thieme is a skilled designer and artist known for
providing exceptional design for association and corporate
identity projects, logos, magazines, newsletters, brochures,
and more. She provides excellent value for her services
and has a reputation for being extremely prompt and responsive
on all projects. Read more
Ryan Rickard
Publishing Associate
Ryan Rickard is a technology, production, and editorial expert who identifies new online marketing opportunities, manages advertising production for several magazines, provides editorial support, and conducts special projects. Read more

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