How can you take advantage of the vast universe of social media to create positive exposure for your organization?

Association Vision uses BurrellesLuce iMonitor and other tools to measure and analyze your online social media presence. Then we use this information to develop a strategy to guide your social media communications program.

For more information on public relations and the social media, read the Association Trends article, “Let’s Be Sociable,” authored by Association Vision President Al Rickard.

The above article, written in February 2009, provides many valuable social media principles.

Some of the tips provided on how to use social media are:

• Use a “social media template” for news releases.
• Tag and deliver resources.
• Find social media entry points to major media.
• Watch the pitching.
• Participate in relevant communities.
• Enhance your newsroom.

Get the full article by clicking on the link above.