Association Vision is a leader in radio programming for associations. We believe this medium offers a largely untapped public relations opportunity. It also offers multiple distribution options – radio programs today are not only heard through traditional broadcasting, but also online and through podcasting.

Association Vision President Al Rickard was a host on the Association Nation radio program, which aired for one year on WMET-AM 1160 in Washington, DC. On his segment, “Communication Success Stories,” he interviewed a range of prominent association professionals. They spoke about how their organizations achieved success in the public relations arena. Audio files of several of these 15-minute interviews can be heard here. The Association Nation program was highlighted in an article in USAE newspaper.

Association Vision also created monthly half-hour radio programs for two of its clients that aired on WMET-AM 1160 in Washington, DC throughout 2005. These programs were also available online for on-demand listening by members and stakeholders. Rickard hosted the monthly “Business Continuity Matters” program, sponsored by the Disaster Recovery Institute International. The other client program, “Career Voice,” sponsored by the Association of Career Professionals International, was hosted by Marshall Brown, a career counseling professional.

Samples of these programs can be heard below:

Business Continuity Matters Radio Program (Audio file takes one minute to open)
Career Voice Radio Program

Association Vision has also produced 60-second radio spots for several clients, which each achieved significant exposure on leading radio news programs in a number of markets. These spots are often produced to gain media exposure in a convention city, or to publicize an association spokesperson commenting on a key issue. Several sample radio spots can be heard below.

AIHA Radio Spot on the Dangers of Methamphetamine Labs
AIHA Radio Spot on Mold Cleanup
TS² Radio Spot on “The Tradeshow for Tradeshows”

To find out how your association can sponsor a radio program with both broadcast and online exposure, contact Rickard at 703-402-9713 or arickard@associationvision.com.

Earlier in his career, when he served as Vice President of Communications at the Snack Food Association, Rickard worked with a public relations agency to produce two radio commercials for National Snack Food Month (“TV Repair” and “Lost and Found”) and also appeared on two Washington, DC-area morning radio programs talking about National Snack Food Month. Listen to the Harden and Weaver interview on WTOP-AM 1500 and the Harris in the Morning interview on WCXR-FM.

Rickard also hosts a monthly program on WMET-AM 1160 called "The Spin Zone," which is all about bicycling. The show airs on the third Sunday of each month from 1-2 p.m. and is simulcast at www.wmet1160.com. Learn more about the program here, where you can also listen to previous broadcasts.