Association Vision specializes in all types of print and online publishing, including magazines, newsletters, and membership directories. We believe that all print publications must also have a dynamic online presence, and we provide that for our clients according to their needs.

We take a strategic approach to each client, analyzing how their mix of publications serves their members and other audiences. We offer many solutions and services, ranging from complete custom publishing to specific services in advertising, editorial, design, and production that we offer to several associations with in-house publications.

Our clients span a range of industries and professions, and we can apply our publishing expertise to virtually any organization.

For the National Business Officers Association, which represents business officers of independent K-12 schools, Association Vision was engaged in 2010 to provide editorial oversight, develop a marketing campaign, sell advertising, and handle design and production for Net Assets magazine. We increased the frequency from quarterly to bimonthly and nearly doubled advertising revenue during our first year. NBOA expanded our relationship to include marketing and advertising sales for its biweekly e-newsletter and online membership directory.

Association Vision has provided extensive publishing services to the Global Cold Chain Alliance since 2003, and in 2009 we transformed three newsletters into a single magazine (Cold Facts) for this organization. Association Vision President Al Rickard serves as the Editor-in-Chief of the magazine.

The National Investor Relations Institute hired Association Vision in 2011 to oversee editorial, design, and production for its IR Update magazine. Rickard also serves as Editor-in-Chief of this publication.

Association Vision provides complete outsourced custom publishing services to the American Concrete Pavement Association (Concrete Pavement Progress magazine), Utilimetrics (Utilimetrics Quarterly magazine), and the Associated General Contractors of California (California Constructor magazine). For each of these associations, we provide complete publishing services (editorial, advertising, design, production, printing, and online publishing) at little or no cost with the opportunity for each association to earn royalties when certain advertising sales targets are reached. We also redesigned each magazine and created marketing plans and media kits.

For the National Aeronautic Association, we launched the bimonthly NAA Record newsletter in 2008, and in 2009 converted it to a monthly e-newsletter. We provide complete editorial, design, and production services for this online publication.

In 2001, during a challenging time in the publishing industry, Association Vision overcame economic headwinds and launched two major magazines for the National Association of Convenience Stores (NACS Magazine) and the Better Sleep Foundation (Sleep Savvy magazine).

The NACS Magazine was launched into a crowded field of trade publications with unique market positioning and won the Association Trends Publications Contest for Best Trade Association Magazine. It also generated nearly $1 million in advertising revenue in its first year. Read a feature story about the launch that appeared in Association Publishing magazine to learn more. Association Vision also wrote creative marketing copy for the NACS Magazine portion of a comprehensive NACS Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Sleep Savvy magazine was created to serve the retail customers of sleep products manufacturers, and this bimonthly publication reached $500,000 in advertising revenue in its first year. Read an article about the launch that appeared in Executive Update magazine. Association Vision also wrote creative marketing copy for the Sleep Savvy Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Association Vision also helped develop the ConventionPlanit.com e-Alert newsletter that reaches 50,000 meeting professionals every two weeks. We continue to provide content for each issue.

For clients looking to analyze their publishing operations, Association Vision also conducts publishing audits that examine all facets of publication management, editorial, production, circulation, advertising, and design.

Several clients have also hired Association Vision to publish their magazines and/or provide editorial services on an interim basis while a key employee is on leave.

To learn more about these publishing services, read the client success stories, see the publishing testimonials from clients, and contact Association Vision President Al Rickard at 703-402-9713 or arickard@associationvision.com.