Publishing is an integral function of virtually every association. Today’s communication vehicles include magazines, newsletters, e-newsletters, and Web sites.

Association Vision has experience with all these vehicles. Association Vision President Al Rickard was editor and publisher of several major association magazines before launching his company, and he also launched and edited e-newsletters.

For example, Rickard revamped Executive Update magazine, published by the former Greater Washington Society of Association Executives, including a new editorial mission, redesign, and advertising program that increased advertising revenue by 30 percent in the first year.

He also launched the popular Fast Read e-newsletter that is still produced today by the Center for Association Leadership, an organization launched by GWSAE that is now affiliated with the American Society of Association Executives.

Since then, Association Vision has launched highly successful magazines for two associations, including writing complete business plans and creating comprehensive advertising media kits.

The NACS Magazine was launched into a crowded field of trade publications with unique market positioning and won the Association Trends Publications Contest for Best Trade Association Magazine. It also generated nearly $1 million in advertising revenue in its first year. Read a feature story about the launch that appeared in Association Publishing magazine to learn more. Association Vision also wrote creative marketing copy for the NACS Magazine portion of a comprehensive NACS Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Sleep Savvy magazine was created to serve the retail customers of sleep products manufacturers, and this bimonthly publication reached $500,000 in advertising revenue in its first year. Read an article about the launch that appeared in Executive Update magazine. Association Vision also wrote creative marketing copy for the Sleep Savvy Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Association Vision also provides complete outsourced publishing services, conducts readership surveys, publishes membership directories, does freelance writing, and handles advertising sales. For example, we currently provide complete publishing services to the International Association of Refrigerated Warehouses for its popular Cold Facts newsletter.

For clients looking to analyze the their publishing operations, Association Vision also conducts publishing audits that examine all facets of publication management, editorial, production, circulation, advertising, and design.

Several clients have also hired Association Vision to publish their magazines and/or provide editorial services on an interim basis while a key employee is on leave.

To learn more about Association Vision publishing initiatives, read some of the client success stories and contact Association Vision President Al Rickard at 703-402-9713 or arickard@associationvision.com.