Publishing Services

Association Vision has extensive experience in all aspects of publishing, including magazines, newsletters, and e-newsletters.

President Al Rickard was editor and publisher of several major association magazines before founding Association Vision, and has continued to launch and produce many new publications since then.

The most recent was Cold Facts magazine, launched in March 2009 by the Global Cold Chain Alliance (GCCA). Association Vision produced several newsletters for this organization and its core partners for six years and helped consolidate these publications into Cold Facts magazine. Association Vision President currently serves as Editor-In-Chief of the magazine as part of our complete editorial services for GCCA.

We also consulted with GCCA to help launch three e-newsletters for its core partners, including Cold Connection, Cool Moves, and Cool Designs.

The NACS Magazine was launched into a crowded field of trade publications with unique market positioning and won the Association Trends Publications Contest for Best Trade Association Magazine. It also generated nearly $1 million in advertising revenue in its first year. Read a feature story about the launch that appeared in Association Publishing magazine to learn more. Association Vision also wrote creative marketing copy for the NACS Magazine portion of a comprehensive NACS Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Sleep Savvy magazine was created to serve the retail customers of sleep products manufacturers, and this bimonthly publication reached $500,000 in advertising revenue in its first year. Read an article about the launch that appeared in Executive Update magazine. Association Vision also wrote creative marketing copy for the Sleep Savvy Media Kit that promoted advertising, exhibiting, and online advertising opportunities.

Association Vision also helped develop the ConventionPlanit.com e-Alert newsletter that reaches 50,000 meeting professionals every two weeks. We continue to provide content for each issue.

Association Vision also provides complete outsourced publishing services, conducts readership surveys, publishes membership directories, does freelance writing, and handles advertising sales.

For clients looking to analyze the their publishing operations, Association Vision also conducts publishing audits that examine all facets of publication management, editorial, production, circulation, advertising, and design.

Several clients have also hired Association Vision to publish their magazines and/or provide editorial services on an interim basis while a key employee is on leave.

To learn more about Association Vision publishing services, read some of the client success stories, read the publishing testimonials from clients, and contact Association Vision President Al Rickard at 703-402-9713 or arickard@associationvision.com.