PR Plans

No public relations program can succeed without a good plan. We begin our PR campaigns with a plan that includes the following elements:

  • Public Relations Goals
  • Audience Identification
  • Media Message Development
  • Story Angle Development
  • Media Kit Development
  • Spokesperson List Development
  • Media List Creation
  • Targeted Media Pitching
  • Leveraging Association Meetings
  • Linking to Major News Events
  • Tracking Media Coverage
  • Telling the PR Story to Members