We subscribe to the comprehensive BurrellesLuce Media Content service, which tracks coverage in tens of thousands of print and online media outlets, including blogs and other social media. We capture all media coverage nationwide that mentions your organization and provide clippings on a monthly basis.
To measure progress in building reporter relationships, we also track our media outreach efforts on spreadsheets that identify contact points and media responses to our pitching.
We also believe in the importance of communicating public relations results and metrics to association members so they can understand and value these efforts. Members can then leverage key messages and media coverage in their own communication with the media.