Senior Publishing and Marketing Consultant
Karla Taylor is a creative content strategist with a flair for packaging information in lively ways that engage readers, members, advertisers, and donors. She is recognized for wide-ranging communication and marketing expertise, especially among nonprofits and within higher education.
Proficient in all aspects of editorial strategy and management, Taylor has consulted with clients including the American Council on Education (an in-depth magazine repositioning plan); American Express (qualitative market research); and BusinessWeek and The Washington Post (content planning, writing, and editing). She is a former contributing editor to the ASAE Associations Now magazine and freelance editor of Communication News and Marketing Insights online newsletters, both published by ASAE.
Taylor has worked closely with more than 40 trade and professional associations, universities, and corporations. Her projects have included editorial consulting and planning; communication audits and surveys; and print and digital materials to boost ad and exhibit sales, membership, convention attendance, and fundraising. She has extensive experience in all aspects of magazines, newsletters, books, and digital communications. In addition, she is quite the grammarian.
Before becoming a consultant in 1998, Taylor was the publisher and editor-in-chief of Currents magazine at the Council for Advancement and Support of Education. She led Currents to “best magazine” awards more than a dozen times. In addition, she has been publications director for the Graduate Management Admission Council and a reporter for the Indianapolis Star.
Taylor is a member of the ASAE Communication Section Council as well as the Association Media & Publishing Education Committee. Her other volunteer activities have included judging national recognition programs and being on the board of AM&P. A graduate of the University of Missouri School of Journalism, Taylor served her alma mater as a member of the alumni association’s executive board. She also chaired the Communications Committee for Mizzou magazine.